When advertising you’re leasing on Gift2Needy, there are certain things you should do to get your property noticed and some things you should never do. Here are some of the dos and don’ts of placing a successful ‘For Rent’ ad on Gift2Needy.
Do Include Pictures
This may be the most important thing to include in your ‘For Rent’ ad. Often, when prospective tenants search for apartments, they will limit their search to show only properties that contain images. If you do not include pictures, you are severely limiting the number of potential applicants who will view your property. People are visual. They want to get an idea of what the property looks like before they commit the time to go and physically look at it.
Do Create an Interesting Headline
You will be competing with dozens or even hundreds of other listings in your area. Your headline should be attention grabbing. Your headline will include the price of your rental and the number of bedrooms. Other than that you have a little wiggle room to be creative.
Look at these two headlines for an instance:
$1800/1BR elegant Units with Great Amenities
$1800/1BR elegant Units in Luxury Building. Washer/Dryer in Units.
The first headline is a little blurred. The second caption adds the location (luxury building) and a specific amenity (Washer/dryer), so it is more tempting. Your headline is what will entice prospective tenants to click and learn more. Pick one or two standout features of your property and include them in the headline.
Some other examples of great headlines are:
Charming 2 BR on Lovely Tree Lined Street
Renovated 1 BR with Utilities Included
Must See! Updated Kitchen and Parking Included!
Spacious Condo. 5 Minute Walk to the Metro
Do Make It Easy to Read
Don’t include all information in one long paragraph. People will lose interest. You can include a brief description, but after that, you should break up the information into sections/ paragraph with bullet points. This will make it much easier to read using rich text format.
This elegant two bedroom one bathroom apartment is located in Phoenix, AZ. It is centrally located near shopping and dining. This apartment is over 1000 square feet and offers a newly renovated kitchen and bathroom.
Square Footage: 1000
Pets Allowed: Yes
Lease Term: 1 year
Stainless Steel Appliances
Central Air Conditioning
Lots of Closet Space
Open Floor Plan
Close to Public Transportation
As you can see, it will be much easier for people to skim through these bullet points to obtain the information about your property.
If your property doesn’t have parking, don’t say it does. If your kitchen isn’t renovated, don’t say it is. Lying is a waste of your time. If a prospective tenant comes to looks at your property under the pretense that you have all new stainless steel appliances and when they get there, you have 40 year old avocado colored appliances. Your reply of, at least they match, will do little to appease the prospects as they head out the door. Even if the prospective tenants could live with the avocado colored appliances, you have broken their trust and most people will not rent from someone they do not trust. Be honest with the amenities your property has. There will be someone who is interested in what your property has to offer.